A good and impressive Design of Product Packaging is one of the most important tool into product selling. Infact this is the last chance to get the sale. A good and impressive design of product packaging is one of the most important tool into product selling. Infact this is the last stage to get the sale. More than 80% customer or consumers make up their mind about product buying at P.O.P (point of purchase). First time Customer evaluate a product by its packaging before buying. Product packaging design needs to speak about U.S.P, unique sales point of the product. It should be relevant with nature of business. Packaging should talk about the quality of inner material. Customer's eye is very important while it is exploring shelves in the super markets. colors plays an effective part into product selling. For an example, If you are selling packed milk, then a black color in packaging will not appeal or attract to the buyers.